Our Story

Undefined is democratizing beauty via a purpose-driven approach to clean, conscious, inclusive plant magic. With “clean-ical” formulas to boost, brighten + protect your skin barrier, we’re your unapologetic skincare bestie helping you navigate a confusing industry and simplify your routine with multitasking products. 

My mission is to “undefine” the future of beauty through an unapologetic, uncompromising, unfiltered approach. Beauty shouldn’t be illusive or exclusive—let’s democratize it.